Navigation & Clarity

If your visitors cannot get around your site easily, or get confused by what they see – you will lose them.

Assuming your website is designed to create revenue then a website is far better to be over simple than over-complicated.
Do not get caught in the trap of web-designer’s ‘showing off’ their talents with the latest graphics and multimedia techniques. Your customers just want information – that’s all! If your site gives the right information – they will be much more likely to buy.

It is ESSENTIAL that your visitors can get around your site within two or three clicks – and then get back again! If they can’t they’ll simply get lost and/or go elsewhere. ‘Breadcrumb’ navigation(look at the top of this page) for complicated sites – or where there a re a lot of ‘DRILL-DOWNS’ is an easy to understand and well respected means of navigation.

Menu bars are typically situated on the left hand side. Make buttons LOOK LIKE BUTTONS! Try and have text hyperlinks either underlined or obvious in some way – or your links won’t get used & consequently missed opportunities.

The benefits of ‘Good Navigation’ include:

• Increased Conversion. You’ve paid for marketing the site – now get your best return.

• Increase satisfaction. Your visitors will be far happier and consequently more likely to buy from you in some way if there are not annoyed at your website. Remember – a competitor is just a click away.

• Everyone likes something for nothing! Offer something that costs you little or nothing but that may well be of value to your customers.
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For more info just call us on 01242 690586 or use our contact form.

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